Michael Maslana
Chief Executive Officer and President


Mr. Maslana's 24-year career reveals his personality; visionary, entrepreneur and leader.  Having spent his first 5 years establishing and building customer relationships, he founded CompServ Sales to change the long held perception of the sales representation business.  After 8 consecutive years of revenue growth he once again recognized the need for change and transformed CompServ's focusto that of accepting customer orders and providing turnkey program management services.  In 2005 he spearheaded and led the acquisition of Datest, a test services company to expand CompServ's offerings.  With the 2007 organization of Vertronix Michael's talentand energy is now directed toward the development, marketing and sale of OEM products.  Michael holds a Bachelor of Science degree from California State University Hayward. 


Chris Alessio
Vice President

Mr. Alessio's 18 years began working for a large company in a vastly different role.  As Supplier Quality Engineer he traveled the world seeking out state of the art printed circuit manufacturers. In 1992 he was recruited to join one of Silicon Valley's preeminent sales representation firms, and thus his sales career was born.  After 10 years of success Chris accepted CompServ's offerof partnership and the challenge to grow the company.  Chris was instrumental in opening CompServ's sales channels including Asia.  During his tenure he has overseen steady revenue growthwhich including the acquisition of Datest has risen from $4M to $20M.  He is now energized to be introducing Vertronix products.  Chris holds a Bachelor of Science degree from PennsylvaniaState University and an MBA from San Jose State.


Eddie Sirhan
Founder / Product Development

Mr. Sirhan is the Father of the Serial Data Interface (SDI.)  While working as an automotive technician Eddie saw the compelling need and the significant value potential in creating a diagnostic tool that could quickly, easily, and accurately confirm, identify and pin-point electrical defects in an automobile’s computer communication system.  Eddie’s role is to champion the development, enhancement and ultimate evolution of the technology he invented.  Eddie’s drive, ingenuity and creativity has birthed numerous products from toys, to commercial lasers to Department of Defense projects.  Eddie is the owner of 4 patents, 1 trademark and 10 copyright citations.



Joe Voelker
Senior Design Engineer


Mr. Voelker brings his vast technical skills and entrepreneurial experience to the Vertronix team.  Joe successfully founded and led 3 Silicon Valley high-tech companies.  Products he championed development of range from an industrial electronic temperature measuring device, electronic switching systems for application in telecommunications, a computerized ride sensor system for automobiles to a control system for a medical device.  Joe is the owner of 1 patent and earned his degrees in Electrical Engineering and Computer Science from the University of Colorado.